In the Pokémon episode "The Whistle Stop", which aired in 2000, there is a scene where James is seemingly screaming gibberish while in Victreebel's mouth. However, if this part is played backwards, he says "Leo Burnett and 4Kids are the devil!". This was a hidden message left intentionally by Eric Stuart, the voice actor of Brock and James. When asked about it during a convention in 2011, he stated that he did it because 4Kids was no longer paying voice actors for their works in commercials. Regarding Leo Burnett, they're a well-known advertising company that created characters for popular brands. Around that time, they had just created Marlboro Man, which caused a very notable raise in cigarrete sales. This may be the reason why Eric also put them in the message.
SOURCE: https://www.youtube.com/watch?v=ZYkZBDkMf04
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