Before joining Nintendo, Reggie Fils-Aimé had been a Marketing Director at Pizza Hut and the vice-president of MTV's VH1 network, where he caused a 30% increase in ratings and gathered $35 million for disaster relief after the 9/11 attacks via concerts.
SOURCE: https://web.archive.org/web/20061120045545/http://www.thegamefeed.com/features-055b6eaa0eb7a7717c79e7e0dda8bcf2.html
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