When the founder of the Tetris Company, Henk Rogers, told Nintendo about bundling Tetris with the Game Boy, they initially rejected the offer, but changed their minds after he told them that "Tetris is for everyone". The bundle sold +35m copies. In the words of Henk Rogers: "I told Minoru Arakawa (president of Nintendo of America at the time): if you want little boys to play Game Boy, pack in Mario—but if you want everyone to play Game Boy, pack in Tetris,".
SOURCE: https://bit.ly/2VWyUer
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